Social Media

GoPro Awards: Master Social Media with User-Powered Storytelling
UGC-Driven Campaigns | Viral Reach | Authentic Engagement

Why This Social Media Strategy Wins

  1. Cost-Effective Content Engine
    • Source high-quality photos/videos from millions of users—no production crews needed.
    • Repurpose submissions into Instagram Reels, TikTok compilations, and YouTube highlights.
  2. Exponential Organic Reach
    • Featured creators reshare GoPro’s posts, tapping into their follower networks (avg. 3.2x wider reach per post).
    • Campaign hashtags like #GoProAwards trend organically across adventure communities.
  3. Trust Through Authenticity
    • 78% of consumers find UGC more relatable than polished ads.
    • Raw POV snowboarding descents or cliff dives feel genuine, not staged.

Campaign Mechanics for Max Impact

  • Submit & Tag: Users upload footage via Instagram/TikTok using #GoProAwards.
  • Win & Amplify: Winning entries earn $5K+ in cash/gear and get spotlighted on GoPro’s 25M+ follower accounts.
  • Evergreen Content Library: Reuse top submissions in ads, emails, and product pages.

Social Media Platforms to Dominate

  • TikTok: 15-second highlight reels with trending adventure sounds (e.g., epic guitar riffs).
  • Instagram: Carousels showing “before/after” edits using GoPro Quik app.
  • YouTube: Mini-documentaries on creators’ submission journeys.

Key Metrics That Matter

  • Engagement Rate: UGC posts see 2.4x higher likes/shares vs. branded content.
  • Hashtag Spread: Track #GoProAwards mentions across Reddit, Twitter, and niche forums.
  • Sales Lift: 32% of participants later purchase GoPro accessories (per internal data).

Pro Tips to Steal

  • Challenge Creators: Launch seasonal themes (e.g., #WinterGoProAwards for ski/snow content).
  • User Spotlights: Repost top UGC weekly with creator tags.
  • Edit-Ready Tools: Promote free apps like Quik to lower submission barriers.

Source https://gopro.com/en/us 

Our service:

  • Building trust in social media platforms
  • Storytelling
  • Quality and creativity
  • Human face to your brand
  • Segment your social audiences
  • Know your platform & etc.

For more information, please feel free to contact us:

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